Logo design for Hide N Seek
"Lik Mik" (「歷覓」) is an annual summer camp that has been held since 2016. The camp's goal is to help young people discover their true selves. This includes understanding their interpersonal skills, strengths and weaknesses, and personality traits. Through a variety of adventurous activities, participants can explore their life's purpose and meaning.
The theme of the 2022 camp is "Hide N Seek" (in Chinese: 「覓」). The aim of this annual summer camp is to encourage attendees to 'hide' their original thoughts and values in order to 'seek' purpose and meaning from God's perspective.
The Chinese character "覓" serves as the seed for this concept. In the past, it symbolized the act of using hands to obscure one's vision. Today, however, it stands for 'exploration' and 'discovery'. This shift in interpretation has shaped the theme of “Hide N Seek” for the summer camp. Similar to the purpose of a telescope, which is to discover and explore the unknown, the camp encourages participants to delve into self-discovery and personal growth.
My responsibility
Visual concept & design
Client
Lik Mik Youth Camp
Year
2022