Brand Value Proposition - Labway Biotech
Labway Biotech is a biotechnology start up company in Hong Kong with a mission to harness and deliver the health benefits of sea cucumbers to the world.
My responsibility
Advertising concept & design
Social Media Campaign
Website development
Visual Design
Re-packaging
Publication
Year
2018 - 2020
From scientific laboratory to everyday consumers, so as to present the unique value proposition of Labway Biotech to its customers, the new graphic identity and advertising solution are developed to distill the essence of scientific research and life changing health benefits.
A voice is given to Labway that makes science approachable and relatable. Labway started by understanding their customers pain-point through social media and answered their problems with a series of educational ad campaigns that explained the "science behind” the solution. Newspaper advertorial, outdoor advertisement and also the re-design of the company website were then deployed to create awareness of the brand and product.
How do you introduce a new concept to cosmeceutical ingredient to experts from from multinationals like Shiseido and L'Oreal? That’s the challenge faced by me as Labway participated in the 2019 Asian Societies of Cosmetic Scientists Conference. Through easy-to-understand infographics, innovative product mockups and applications, Labway has inspired the conference that the sea cucumbers, a thousand year old marine creature is the next trend. Labway came in top 3 of the most innovative award of the conference.
To harness and deliver the health benefits of sea cucumbers to the world.
